The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level.
Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executives believed that visual assets such as infographics, photos, videos and illustration could help them tell their brand story. But given that human attention spans dropped a whopping 33% between 2000 and 2015, from 12 to 8 seconds — and some report its dropped even lower — marketers no longer have any choice in the matter: eye-catching visuals that are quick to digest and easy to share will be an essential tool for any brand moving forward.
But what’s a brand to do when you have no idea what visual assets will be both effective and the right fit for your organization? This post will explain a few essential terms and tips you’ll need to get started.